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Showing posts from December, 2020

WOMEN OPTING FOR ONLINE CLOTHING STORES IN RAMADAN DUE TO COVID-19

Wasn't it nice, going out for eid festive season shopping during Ramadan? Everyone misses the social activities they had before. Especially, females in Ramadan when they would get excited at arrivals of eid clothing collections by different brands. This Ramadan, people are advised to practice social distance and self-isolation for their safety. But what about eid shopping? Women can definitely buy their desired attire this eid through online stores. In the age of social distancing and, in many cases, strict lockdown situations during the covid-19 pandemic, it goes without saying that shopping behaviors have had to change. With the government restricting anything but essential food gathering, the days of popping into a favorite department store to browse the rails are on pause. Happily, many online clothing stores are still up and running, with certain of them delivering directly to the front door, preventing people from breaking quarantine regulations. Small retailers are setting...

WHY CONSUMERS LEAVE ONLINE WEBSITES WITHOUT PURCHASING

  Several online retailers wonder why their online grocery stores are not producing the sales they had expected, or why they are not getting the response they had anticipated. Sellers often unknowingly make mistakes that create unnecessarily barriers for the potential customers, leaving them bewildered by the lack of sales. More than half of all shopping carts are abandoned because shipping is too expensive. That’s why for years, free shipping has been the gold standard for online grocery store s. But free shipping that takes 10-14 business days may not cut it anymore. Now, customers are factoring in the speed of shipping too and they want their packages quickly. Free shipping may increase sales, but that doesn’t mean it will increase profits unless a seller is known to circumstances and is careful. If a buyer is hesitant to offer free shipping because of the costs, they consider placing a minimum order amount. Every online shopper has been trawling through multiple pages and mak...

WHAT MAKES CUSTOMERS LOYAL TO BRAND?

We all show loyalty to some specific brands in our own way. For instance, some of us buy the same particular facewash of a particular brand that suits our skin type. Consumers who are loyal to a brand remain, customers because they believe entrepreneur offers a better service and higher quality than anyone else. This happens regardless of pricing or other financial reasons. This type of customer is also more likely to try out other products from the same brand. What makes customer stick by a product? Companies create brand loyalty through a deep understanding of their customer's priorities and buying behavior, and by aligning what they stand for what their customers care about. Effective brands have a strong creative identity that their customers relate to, and this identity remains consistent over time. Having customers queued up at the doorstep of the store is a dream that every entrepreneur has. There are brands like Apple, Ferrari or Starbucks who have built such confidence ...

THE MAJOR CONS OF ONLINE SHOPPING

Have you ever came across an online grocery store offering you an appealing discount on your desired product too hard for you to resist? Online shopping stores offer discounts that spread like a viral bug. They offer deals with astounding discounts, one must consider it in mind. However, these attractive deals often turn out to be nothing but a great scam. The Internet has a route of committing massive crimes behind those screens. Skeptical people who give more preference towards conventional methods of shopping are often aware of these fraudulent, running these con games. However, one must keep an insight that online shopping websites are not all cons and no pros or vice versa. Online grocery shopping stores often claim to be free, but is it really? No. These are picture heavy and the fact that they consume a great deal of data. This is a setback for those that are not subscribed to unlimited data or internet packages. Furthermore, buyers shopping through the traditional method imme...

TECHNOLOGY CHANGING THE FUTURE OF DIGITAL BANKING

Ever wondered about the simpler times when trades comprised of only give and take rule? Today, with the rise of technology and software, convenience has become the utmost motivator for any services, and digital banking brings that to our fingertips. Every individual is a consumer of that convenience that the internet makes possible for us, and almost every sector is switching up their digital game to be in the race. Technology has taken over the world and conventions are quickly becoming obsolete in today's time. The advancement in technology has improved the user experience that the digital banks provide, therefore giving the customers that one motivator that seems to be working the most right now, convenience. User experience is elevating in digital banking with the help of Artificial Intelligence and Machine Language. It helps in providing customized, tailor-made services for each consumer, which is the essence of digital banking. The software monitors patterns in tastes and l...

STRATEGIES TURNING MOBILE BROWSERS INTO BUYERS

  On daily basis, customers consume retailers content, browse through their products on their online grocery store and services, and engage with their brands on social media. However, still, retailers wonder what makes the customers step back? Consumers are extremely likely to do those things on a mobile device depending on a number of factors that are beyond retailers' control. Several consistent strategies are practiced by retailers in order to turn those mobile browsers into buyers. Successful retailers ensure the experience of their online grocery store, products, e-commerce, social media, and content is optimized for mobile. But on the other side, some of the retailers give up after one or two attempts to convert mobile browsers into buyers. However, if we talk about successful strategies that work for retailers to drive leads in their revenues, they plan on setting up automated systems for their customers. They don't plan on creating the same experience on mobile as de...

SAFETY MEASURES TAKEN BY DELIVERY MEN DURING PANDEMIC

  Ever since the lockdown was imposed to control the spread of coronavirus, everyday life has become a lot more complicated. A task as simple as ordering takeout or delivering items has become fraught with questions as people are left wondering if it is safe. In the service industry for instance online grocery stores need to take extra precautions to ensure delivery drivers are protected from covid-19 infection as they continue to serve customers during the pandemic. The luxury of working from home does not apply to everyone. Delivery drivers are still out there ordering and delivering goods for their customers, risking infection while their customers are ensconced safely at home. When delivering food, they are often forced to wait in long queues, ordering meals most likely with other drivers. They also still have to pick up ride-hailing orders from people defying orders to stay at home. The nature of their job forces them to have direct contact with strangers all day, which put ...

RAMADAN GROCERY SHOPPING DURING PANDEMIC

  It is extremely important to practice safety majors during these tough times. People are having panic alarms about keeping products in stock. With the rising cases of covid-19, people are grabbing access to necessary products vital for survival. This is resulting in products getting out of stock. However, food production companies in Pakistan are still into a function for the production of these necessary products. Therefore, many supermarkets are having these products in stock all the time. However, in the holy month of Ramadan people tends to practice pre-stocking of products. People tend to make a list of all items that would be sufficient enough to last for a whole month. With the beginning of the blessed month, people cannot gather together for Taraweeh prayers at mosques. Therefore, they offer prayers at home. Also, new timings for store opening has been announced by the government. Several supermarkets are open from iftaar timing till midnight and some have kept it till ...

PROMOTING BUSINESS GROWTH THROUGH MACHINE LEARNING

Machine learning (ML) extracts meaningful insights from raw data to quickly solve complex, data-rich business problems. It is evolving at such a rapid rate and is mainly being driven by new computing technologies. Machine learning in business helps in enhancing business scalability and improving business operations for companies across the globe. Artificial intelligence tools and numerous ML algorithms have gained tremendous popularity in the business analytics community. Factors such as growing volumes, easy availability of data, cheaper and faster computational processing, and affordable data storage have led to a massive machine learning boom. Therefore, organizations can now benefit by understanding how businesses can use machine learning and implement the same in their own processes. ML helps in extracting meaningful information from a huge set of raw data. If implemented in the right manner, ML can serve as a solution to a variety of business complexities problems, and predict ...

HOW INDUSTRY IS STEPPING UP TO REWARD FRONT-LINE EMPLOYEES

  Many front-line workers in the grocery, banking, food and retail sectors will receive temporary pay increases to reflect the hardship and increased danger of their work. Labour groups are calling for broader access to hazard pay and protections for workers exposed to risk. Several big banks are offering extra per diem pay for workers who have to be on-site, along with additional paid days off if they need to take care of their family members or themselves. More food retailers have offered their store staff a bonus for working on the coronavirus ‘front line’, putting pressure on all supermarkets to similarly reward their workers. However, responses have been uneven. Front-line workers in some industries, such as personal support or cleaning, have not yet seen wage adjustments. Several governments have not stepped in with regulations mandating wage bumps for front-line workers in industries. Major grocery retailers have voluntarily increased pay for staff in their stores and dist...

EFFICIENT IT RISK MANAGEMENT

  As the world moves towards digitization with technologies evolving day by day, the threats and risks on the Internet also continue to increase. As we all are a part of this digital world, all our information is available in the digital format. Similarly, an organization's data also resides in its systems and is carried around within their servers. It is critically important for them to safeguard this data in order to mitigate IT risks. Research shows that with an increase in the recovery from major operational IT disasters by many firms, they tend to increase their share prices as well. Important files that contain critical and confidential information of a company must be well protected. With business rivals and hackers around, it is important for businesses to safeguard this data and prevent them from getting their hands on this sensitive information. Considering the reality of IT risk management, it is important to develop awareness about the possible threats. There are se...

E-COMMERCE - AN IMPORTANT DISTRIBUTION CHANNEL

  E-commerce is the top sales catalyst today for many distributors. E-commerce is not a new business strategy, but it is playing a big role in today’s distribution operations. Customers want to buy through multiple distribution channels. This is why it’s imperative for distributors to integrate their e-commerce system with the rest of their software into a single database. E-commerce is the most popular distribution channel because it’s easy for customers to use, and it reduces distributor's costs for getting information to the customer and securing orders from them. The influx of e-commerce has “revolutionized” distribution. E-commerce distribution channel has been growing due to advancement in technology equipment and internet access availability. Through e-commerce channels, it has provided mutual benefits for both businesses and customers. Smart retailers are tapping multiple channels to sell their merchandise from traditional stores, by catalog, through the Internet, and inc...

BUSINESS MOVING TO CLOUD MIGRATION SOFTWARE

  Over the past few years, cloud computing and everything that it has to offer has taken the technology world by storm. This computing model is making it easier to deliver computing resources to businesses worldwide and at a fraction of their existing costs. Today, the computing needs of a company have reduced exponentially owing to automation, and the internet-powered cloud migration strategy is already helping countless businesses worldwide make smooth transitions. The number of businesses migrating to the cloud is constantly growing. According to the 2019 research study by the Cloud Security Alliance, 69% of enterprises are moving business-critical information to the cloud. Statistics also say that 81% of businesses are using multi-cloud solutions. The recent state of the cloud report claims that companies use approximately 5 cloud environments, while some greater enterprises invest in even more complex cloud infrastructures. There are multiple reasons for widespread cloud mig...

BUSINESS BENEFITS OF BEACON TECHNOLOGY

  Being one of the massive steps in the ambient context identification, beacon technology has become one of the buzzwords in today's technology industry. Beacon technology is slowly becoming a highly prevalent part of the day to day life. As the opportunities for integration of the Beacon technology with the enterprise systems are evolving, the future that we once anticipated has truly arrived. Beacons are the small, low-cost, battery-operated wireless devices which continuously convey the simple Bluetooth signals. The signals which are emitted by the Beacons can be picked and receive by the apps installed on smartphones. On the basis of location, proximity, and time, Beacons can perform an endless array of tasks. Beacons are being increasingly used in business worldwide owing to its inimitable set of benefits delivered by these. Beacons allow background positioning and easy detection, giving an amazing power to a mobile phone which makes it "truly" smart. Beacons are...