WOMEN OPTING FOR ONLINE CLOTHING STORES IN RAMADAN DUE TO COVID-19

Wasn't it nice, going out for eid festive season shopping during Ramadan? Everyone misses the social activities they had before. Especially, females in Ramadan when they would get excited at arrivals of eid clothing collections by different brands. This Ramadan, people are advised to practice social distance and self-isolation for their safety. But what about eid shopping? Women can definitely buy their desired attire this eid through online stores.

In the age of social distancing and, in many cases, strict lockdown situations during the covid-19 pandemic, it goes without saying that shopping behaviors have had to change. With the government restricting anything but essential food gathering, the days of popping into a favorite department store to browse the rails are on pause. Happily, many online clothing stores are still up and running, with certain of them delivering directly to the front door, preventing people from breaking quarantine regulations. Small retailers are setting up small, independent clothing brands and boutiques that are likely to struggle the most during these uncertain times. Many online sellers are putting a call out on Instagram seeking nominations for the very best, smartest, and coolest of independent fashion brands for females. Women are browsing through different online clothing stores for substantial sales and appealing collections. Different collections have arrived for eid festive so that females can at least buy their bundle of joy, even if they are isolated. They can celebrate their festival with new clothes in their own isolation. Research has proven that women drive the majority of purchasing. In fact, women drive 70-80 percent of all consumer purchasing, through a combination of their buying power and influence. Therefore, most online shoppers focus on tactics that would attract and retain women to shop online for eid during this pandemic. Several traditional outlets have opted for online stores in order to sell their clothing goods.

Millennial women have specially opted for online fashion trends during pandemics. The millennial category consists of women who fall in the age bracket of 18 and 34 years. These young professionals splurge on fancy garments and accessories, trying to attain the finest fashion within their budget. Online shopping stores display an unending variety during eid festives in order to attract and retain these female youngsters towards the latest trends in the clothing line. Furthermore, even social media is the most potent influencer in recent times. From the latest fashion trends to what is happening in the international fashion arena, this medium offers all information. The popularity of social media has compelled fashion brands to have adequate representation online. Facebook, Instagram, Twitter, and other platforms are now used as promotional tools in order to display new eid collections. Advertising new collection on these sites offer maximum exposure and enhances the chances of sales. Brands like Khaadi, bonanza, J., Sapphire, etc have stretched the immense importance of self-isolation and at the same time, they have encouraged women to buy their awaited eid collections online to enjoy their quarantine-based eid in a more joyous manner.

With the era of the covid-19 pandemic, women are searching through different websites to get their dream attires at their doorstep at substantial discounts and offers. Eid would definitely be different and dull due to the pandemic but what can definitely brighten up women's eid festive are new clothes.