BUSINESS BENEFITS OF BEACON TECHNOLOGY

 Being one of the massive steps in the ambient context identification, beacon technology has become one of the buzzwords in today's technology industry. Beacon technology is slowly becoming a highly prevalent part of the day to day life. As the opportunities for integration of the Beacon technology with the enterprise systems are evolving, the future that we once anticipated has truly arrived.

Beacons are the small, low-cost, battery-operated wireless devices which continuously convey the simple Bluetooth signals. The signals which are emitted by the Beacons can be picked and receive by the apps installed on smartphones. On the basis of location, proximity, and time, Beacons can perform an endless array of tasks.

Beacons are being increasingly used in business worldwide owing to its inimitable set of benefits delivered by these. Beacons allow background positioning and easy detection, giving an amazing power to a mobile phone which makes it "truly" smart. Beacons are indeed among the unique and sophisticated tools which hold untapped potential for the retail, merchandising, banking, and advertising industry. Beacons allow the businesses a unique opportunity to target consumers at the most opportune moments. For instance, in the retail industry, the online grocery stores and retail store's shelves and displays can become more personalized and interactive, as the Beacons positioned in the background can tell the customers about the specific offers and discounts they may be interested in. With Beacons, the brands are no longer limited to their shelf displays and the targeted point-of-sale campaigns for communicating their messages. Also, businesses and brand marketers can utilize this digital form of outreach to the identified shoppers with personalized messages.

Primarily the Beacon technology intends to change the way businesses interact with their customers and how personalized marketing campaigns work. But, there are several other ways in which Beacon technology is impacting our day to day life. There are a lot of benefits of beacon technology which help businesses serve their customers better. With the Beacon technology, the businesses and brands would be able to deliver a more fulfilling experience to their customers. Businesses would be able to pull the consumers and offer them the products which have been personalized and contextualized for the gratification of the customer. The beacons will not only facilitate the new ways of sending out more personalized connections but, also seek to leverage the influx of data for deriving unique advantages. This data could give vital insights about the customer's behavior and buying habits, using which businesses can create a unique experience for each and every customer. Furthermore, customers always demand convenience, personalized services, and product availability. Beacons can help businesses to gain insights and information using, from which they can become more flexible. Beacons, when synced with the merchant's mobile app, can deliver the visual heat maps which show the moving patterns of the consumers around the stores while enabling the business owners to search trends which can aid them in understanding their customer's anticipations better. Beacons can enable the security of expensive equipment and asset tracking in an efficient manner. The Beacons can be attached to the critical equipment in the hospitals, museums, and warehouses and these can send the push notifications to the intended receivers in real-time. Thus, it will become easier to track the location of the things to which Beacons are attached.

The future of beacon technology is quite bright in the offices and organizations where these can help in increasing productivity and reducing costs. It can make the office environments much smarter by enabling auto-trigger, automatic initiation, and completion of the tasks without human intervention. For instance, the sensors attached to the factory floors can interact with the diagnostic monitors while improving production efficiency and reducing the downtimes. Also, Beacons can be used to help the workers easily locate the supplies to save time and alert them when they are approaching the specific areas on the factory floors which are dangerous when not equipped with the proper safety gear. Apart from that, when customers walk into the humongous stores and hypermarkets, they are often overwhelmed by the number of products, multiple floors, long aisles, and the inefficient support staff. Most of the time, people find it very difficult to find and locate the specific items which they want to buy. However, Beacon technology can change it all. It can help consumers find the required products quickly, provide the customers the personalized preferences as they walk through the aisles, simplify the checkout processes, and recommend the products based on the location.