WHY CONSUMERS LEAVE ONLINE WEBSITES WITHOUT PURCHASING

 

Several online retailers wonder why their ecommerce website is not producing the sales they had expected, or why they are not getting the response they had anticipated. Sellers often unknowingly make mistakes that create unnecessary barriers for the potential customers, leaving them bewildered by the lack of sales on their online grocery shopping websites.

More than half of all shopping carts are abandoned because shipping is too expensive. That’s why for years, free shipping has been the gold standard for online websites. But free shipping that takes 10-14 business days may not cut it anymore. Now, customers are factoring in the speed of shipping too and they want their packages quickly. Free shipping may increase sales, but that doesn’t mean it will increase profits, unless a seller is known to circumstances and is careful. If a buyer is hesitant to offer free shipping because of the costs, they consider placing a minimum order amount. Every online shopper has been trawling through multiple pages and making a selection, being stung with an unreasonable delivery charge can seem an unfair surprise. By hiding costs that may be added on, sellers risk their online sites as being reviewed dishonest by buyers. Most of the shoppers complain about being presented with unexpected costs, causing them to leave the online shopping website. A lack of transparency in the payment process can cause customers to bounce out at checkout. On the contrary, several sites don't show complete information about the specific product. One reason these shoppers are noncommittal could be because they didn’t have enough information to make a purchasing decision. Since customers cannot pick up and handle products in an online store, sellers need to use descriptive yet precise words and pictures to make them confident buyers know exactly what they’re purchasing. Some products lack the measurements, materials, durability, origin, and special features. With the passage of time, customers are facing crisis of internet crimes. The largest selection does not always equate to an increase in profits. Customers can become overwhelmed and indecisive when presented with an endless array of colours, fabrics and models. For instance some online grocery stores, even though are reliable but still looks untrustworthy. Even though sellers tend to display reviews and testimonials from real customers or write up a clear description of their store policies, including returns and refunds, shipping, and any other common issues or points of confusion. Almost 30% of shoppers reports abandoning their carts because the checkout process was too complicated. This creates the issue of checkout being long and confusing. However, sellers try to reduce the number of pages a customer has to navigate to complete a purchase, speed up the process to provide essential information to process the order, and make all other fields optional. They even make sure that return policies, buyer's contact information, and other important details are easy to find. Sellers make it as easy as possible for online shoppers to get the information they need by making contact details very clear and visible on their website. However, there are not enough customer support on certain online websites that are reliable, and even deliver quality oriented products. Another reason for customers to strike out of online websites is that there is no return or exchanges made by some websites and even if the opportunity is given, it is not free. Sellers by letting their customers know that they offer free returns and exchanges, they can decrease cart abandonment and close more sales. Some stores don't even encourage their shoppers to return the item if they don't like it. This develops a negative impact on customers and tend to give negative reviews about the sites.

Online shopping stores need to be transparent, responsive and offer great discounts. Social media is important, not just as a marketing tool but as a social proof. Trust and ease of use factors are key features for purchase factors, especially for mobile users. Customers tend to spend most of their browsing time checking product details pages, so an easy to read, informative product details page can significantly improve their shopping experience and positively influence their purchasing decisions.